Here's an interview with me about the religion in the media, as it appears in getreligion.org.
The first question:
What should journalists watch out for when they report on new religion surveys? What problems do you usually see?
I would recommend that journalists read the reports for themselves and see what they find interesting and significant. What often happens is that a large report will contain a small piece of negative, “newsworthy” material, and it’s that piece that gets reported, with much of the rest of the report being ignored. Also, even with that piece, news reports often oversimplify it whereas the report itself will usually (and hopefully) present it in context and with some nuance.